Work Experience

Experience

SR MANAGER ACCOUNTS/ ACCOUNT STRATEGIST

Arcbound / Remote / 2023 September-Present

I'm a brand architect for thought leaders, overseeing the strategic development and execution of personal brands for authors and influencers across digital media, speaking engagements, PR, book publishing, and podcast production. I manage a team of 4 Account Operations Associates, ensuring flawless scheduling and publishing for 5 clients. Additionally, I:

• Develop and oversee each client's personalized brand strategy, guiding them towards long-term success.

• Lead a team to ensure seamless scheduling and publishing workflows.

• Collaborate with a network of writers, editors, and designers to bring content strategies to life.

• Possess a deep understanding of the social media landscape, crafting impactful activations across all channels.

• Uncover trends and insights within client accounts and industries to inform high-level strategic decisions.

• Build strong client relationships, leading strategic and operational meetings.

SR. ACCOUNT MANAGER

MOD Worldwide / Philadelphia, PA / January 2023-March 2023

Strategically managed MODHealth accounts to deliver creative solutions in video production, web design, UI/UX strategy, and event coordination.

• Cultivated strategic branding, thought leadership, and expertise to expand business relationships with CVSH/Aetna.

• Engaged with clients to define goals and corresponding KPIs, and communicated these to the internal team

• Closely collaborated with the creative and production departments in developing creative briefs, plans, recommendations, and deliverables

• Played a vital role in enhancing creative components to ensure that the deliverables aligned with brand strategy and client goals.

ADVERTISING STRATEGIST

Effectv / Denver, CO / March 2021 – January 2023

Directed the marketing strategy, planning, and execution of TV and Video advertising campaigns across healthcare, financial, legal, home improvement, and entertainment industries.

• Played a vital role in directing the campaign strategy, working closely with measurement insights and analytics, digital growth teams, and sales. Successfully identified and implemented proactive initiatives that supported client growth and retention.

• Prioritized first and third party data in conjunction with Effectv’s audience targeting capabilities to build data driven TV, Streaming, and Video on Demand campaigns.

• Conducted reporting analysis for current strategies and identified new opportunities and campaign optimization suggestions utilizing tools such as looker and kantar.

• Developed consultative and results-driven strategic advertising solutions for clients.

• Strategic partner to sales offering expertise, insights & ideas in key clients meetings. 

CLIENT DEVELOPMENT STRATEGIC SPECIALIST

Effectv / Boston/Burlington / January 2018 – March 2021

Leveraged strategic thinking & creativity to retain and grow key accounts.

• Developed customized proposals that told a story for accounts that required strategic insight in healthcare, finance, home improvement and auto categories.

• Analyzed post-campaign data reports and used this information to advise clients and inform future campaigns.

• Partnered with sales during client discovery meetings to uncover the need behind the need that would serve as the basis for campaign recommendations. 

CO-FOUNDER

Rad Girls Club of Vermont / Burlington, VT / November 2015-November 2017

Co-founded a non-profit organization in the dog rescue community that advocated for overlooked, stigmatized breeds, elderly dogs, and dogs with medical issues. The non-profit marketed and promoted adoptable dogs on a social media platform and at local music events and businesses.

Accomplishments

• Advocated for over 100 dogs; Permanently rehomed 25 dogs.

• Partnered with rescue groups such as All Breed Rescue, Susie’s Senior Dogs, Potter's Angels, and Passion 4 Paws.

• Raised over $30k for rescue groups, cross-country dog transportation, and medical treatments / supplies.

• Partnered with companies such as Found my Animal, Vermont Dog Eats, Guy's Farm and Yard, Free People, and Don’t Bully my Breed. 

• Partnered with music events and bands such as Twiddle, The Frendly Gathering, and Waking Windows.

• Organized fundraising events at venues such as Nectars, the Monkey House, The Skinny Pancake, and Shelburne vineyard.  

• Featured in Seven Days, Free people blog, and The CNCT.

ACCOUNT EXECUTIVE

Radio Vermont Group / Waterbury, VT / August 2014 – December 2018

Created and implemented media campaigns for small and medium sized businesses. Managed a client list of over 50 accounts. 

• Increased client base +50% in one year.

• Developed innovative strategies which focused on the client’s needs & business goals.

• Organized and promoted community events. 

• Strategic oversight on Video Production Projects.

ACCOUNT EXECUTIVE

CBS Radio Boston / Boston, MA/ November 2013-August 2014

Managed a book of small and medium sized business accounts for WZLX-FM, A division of CBS Radio Boston.

• Successfully developed the creative and implementation of on air radio campaigns for local businesses

• Generated new business revenue through digital, on-air and event sales

• Designed and executed targeted email campaigns

PUBLISHER & PRINT ADVERTISING SALES PROFESSIONAL

New York Real Estate Journal / Boston, MA /March 2012 – November 2013

Successfully sold the advertising space and managed the copy for two sections of the New York Real Estate Journal.

• Consistently exceeded sales goals for Section Ads by 20% each month

• Created the New York City Section of the publication and grew readership by 40% in a one year period

• Extensive trade show experience – promotion and floor video Interviewing

• Successfully built strong relationships with CEOs of top Commercial and Investment Real Estate Companies in NYC.